Print this page Social Media 101: Understanding Today’s Digital Platforms

This beginner-friendly course offers a clear introduction to today’s social media landscape. You’ll explore the purpose, style and audience of major platforms including Facebook, Instagram, LinkedIn, TikTok, Snapchat and Pinterest, without needing prior experience.

Rather than focusing on technical setup, the course builds understanding and confidence. You’ll look at how different platforms shape communication, community and information-sharing, helping you make better sense of social media’s role in contemporary life.

DELIVERY MODE

• Face to face
• Online

COURSE OUTLINE

• What is social media? Key concepts and everyday uses
• Overview of major platforms: Facebook, Instagram, LinkedIn, TikTok, etc.
• What each platform is used for: purpose, audience, and content style
• How people, communities, and organisations use social media
• Comparing platforms: similarities and differences
• Social media’s role in communication and information sharing
• Benefits and challenges of social media use
• Q&A and group discussion

LEARNING OUTCOMES

• Describe what social media is and explain its role in contemporary communication.
• Identify a range of major social media platforms (including Facebook, Instagram, LinkedIn, TikTok).
• Distinguish between different platforms based on their purpose, audience, and typical content.
• Recognise how individuals, communities, and organisations use social media in everyday contexts.
• Demonstrate an awareness of the benefits and challenges associated with social media use.
• Develop greater confidence in understanding and discussing social media as part of modern digital life.

INTENDED AUDIENCE

• Absolute beginners with little or no experience using social media
• Individuals seeking to better understand digital platforms and online culture
• People who feel unsure or unfamiliar with social media environments
• Anyone interested in gaining confidence in navigating modern digital life