Thailand has become a leading destination for health and wellness tourism, attracting visitors from around the world. This course explores how and why this industry has grown. We examine different types of health tourism, including medical, spa and wellness travel, and the factors behind Thailand’s success: quality care, affordability and cultural traditions. You’ll also explore the challenges facing the industry, including sustainability and global competition, gaining a clear understanding of this dynamic sector.

DELIVERY MODE

Face to face

COURSE OUTLINE

• Discover why Thailand is a global leader in health and wellness tourism.
• Explore key trends, motivations, and challenges driving this booming industry.
• Learn who’s traveling for wellness and what makes Thailand the ultimate health destination.

LEARNING OUTCOMES

• Identify the key types of health tourism and understand the driving forces behind Thailand’s rise as a leading destination for wellness and medical travel.
• Examine the challenges and opportunities within Thailand’s health tourism sector, understanding the key customer demographics and emerging trends.

COURSE RESOURCES

• Cohen, Eric (2008), Medical tourism in Thailand. In. Cohen, Eric (Ed.), Explorations in Thai Tourism. West Yorkshire: Emerald Bingley.