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Successful Self-publishing - What You Need To Know

It has been said that there’s a book in all of us. Some of us write manuscripts but decide to leave them well alone at the bottom of a drawer. Others amongst us persevere and work to become published and self-published authors. This course looks at the strong but capricious writing urge, the mysterious transformation of a manuscript into a book, e-book or article and the Way of the self-publisher, offering practical tips from beginning to end. If you have ever wanted to write and publish your own book, family history, anthology or e-book but have been reluctant or unsure about how to start, this course will help you towards achieving the satisfaction of seeing your newly self-published creation in colour, black and white or on-line.


Note: There will be short breaks for morning and afternoon tea and a break for lunch – lunch is NOT included.


SUGGESTED READING

  • Bruce Welsh Guide to book production
  • Irina Dunn The Writers' Guide
  • Editors Successful Self-Publishing (Hale & Ironmonger)
  • Dan Poynter The Self-Publishing Manual
  • John Kremer 1001 Ways to Market Your Books


COURSE OUTLINE
Students should bring writing materials and their favourite book(s) to class. Additionally, they should bring along any manuscripts and self-published books or materials.


Day 1

  • Introduction. Why self-publish? Introduce the concept of the “Self-Publisher”.
  • Exploring the Urge to Write. Students begin to develop part of their book. Opportunities to share participants' writings. Disciplined writing.
  • The Layout. What sort of Book will it be?. Participants design their book cover. eBooks, Blogs and other formats.
  • Preparation for a Book Launch. The elements for a successful launch – we organize it.

Day 2

  • The Printer. A bewildering array of options, ISBN, PO. Box, Credit Card facility. Participants design their introductory pages, Tax, GST.
  • An approach to the Self-Publishing life. Website development for self-publishing. Book shops and readers, order fulfillment, business cards, business name.
  • Market Preparation. How to promote your books, events. Who? Me? Libraries. Education, appearances, book signings, agents, distributors. Websites, on-line sales.
  • Book Launch. Promotion – and what next? Begin it Now!


PLANNED LEARNING OUTCOMES
By the end of this course, students should be able to:

  1. Prepare their manuscripts for self-publishing.
  2. Define the business requirements of self-publishing.
  3. Promote their self-published materials.
  4. Discuss their publications.