Social Media Essentials - WhatsApp

$150 Limited GST free
Social Media Essentials - WhatsApp

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users AND increasingly

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When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users AND increasingly messenger apps are being used for marketing. The leader in most of the world is WhatsApp (a pun on the phrase “what's up”), with 1.5 billion monthly active users around the world. That kind of market penetration can’t be ignored, but how can you effectively use WhatsApp for marketing? Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach. Small-scale targeted campaigns are the best strategy. While WhatsApp isn’t as feature-rich as Facebook Messenger for marketing, it is moving in that direction. Marketers who create campaigns that work with—not against—WhatsApp’s unique characteristics will have an advantage. The lack of advertising and corporate presence on WhatsApp means that early adopters can really stand out—if you do it right. Social media moves fast and keeping up with the rate of change—new platforms and shifting best practices—can be tough.


IN THIS COURSE YOU WILL LEARN TO

  1. Download and install the app
  2. Set up your profile
  3. Marketing using your phone number
  4. One-to-one chat
  5. Broadcast lists
  6. Group Chats
  7. Why should you use WhatsApp for business?
  8. Engaging users
  9. Dark Social vs Public Networks
  10. WhatsApp marketing strategies and tips


PRE-REQUISITES
You MUST bring your own Android Smartphone to be able to learn from this course. Please make sure that your Smartphone is fully charged.
It is required that you have basic understanding of your smart phone and how to operate it. WhatsApp has versions for iPhone, Android, Windows phone, and the Nokia S40.


LEARNING PATHWAY
Face to face instruction, case studies and real life examples, one-to-one instruction and problem solving to ensure all of your questions are answered.

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