Social Media Essentials - LinkedIn

$150 Limited GST free
Social Media Essentials - LinkedIn

There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing to find new business, or for

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There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing to find new business, or for their careers to boost their online reputation. A hands-on day working to improve your Linkedin profile. Fast, practical tips to help you use Linkedin more effectively, advice on using Linkedin strategically for business and marketing, brainstorming and writing to get you thinking and applying strategy. Learn how to make the most of futures including; Profile – what to write and how to write it; Connections – who to connect with, the right way to do it; Groups – which to join and how to interact in them; Recommendations – how to ask for them and write recommendations; Companies – how to get the most out of business pages; Search – how to use Linkedin search to find sales/work leads; Publishing – what to write and how to do it. You’ll walk away with a better profile and better understanding of what you need to do, ideas and a plan for how to use Linkedin in future, the confidence and inspiration to keep going after the course.


IN THIS COURSE YOU WILL LEARN

  1. Important strategic aspects of Linkedin
  2. Credibility – how to build it on Linkedin
  3. Thought leadership – its role on Linkedin
  4. Visibility – how to be found on Linkedin
  5. Generate leads and opportunities – for both marketing and finding work
  6. Control what people find out about you in google searches
  7. Build relationships with potential customers
  8. Focus attention on your strengths and build your personal brand
  9. Skills and Tips like:
  • How to stop receiving unwanted emails from Linkedin
  • How to stop bombarding your Linkedin contacts with unnecessary info
  • How to see who’s viewed your profile


PRE-REQUISITES
Assumes a basic understanding of the internet as well as basic knowledge of personal computers and the Windows operating system.
This course is intended for people who have very little or no knowledge in the use of Linkedin and who want to learn how to use it to create a presence for themselves or their business.


LEARNING PATHWAY
The learning pathway shall consist of face-to-face delivery involving class room demonstrations; discussions; practical tasks; group activities; Q & A and one-on-one support.
This is a live, in-person class with small numbers where we step you through using Linkedin. It’s practical and hands-on. It is operated in a Windows10 Personal Computer environment or BYO laptop and we’ll get stuck in.

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