Revlon, Arden & Rubinstein: The Amazing Inventors of Make-Up

Revlon, Arden, Rubinstein: Their names inspire images of beauty and sophistication. Yet behind the glamour they fought an astonishing war that involved the Mafia, Nazis and even the Vatican. They inspired women to enter the work force and changed advertising forever with slogans like "There are no ugly women, only lazy ones". They lived in an era of arsenic wafers, tape-worm diets and radium suppositories for “weak, discouraged men”. They turned bullet-shells into lipsticks and had private lives that were astonishing and bizarre. You’ll never look at a lipstick in the same way again!


  • Face-to-Face


  • Bitter rivals, Elizabeth Arden and Helena Rubinstein free women by destroying the taboos on make-up.
  • Charles Revlon changes advertising forever by inventing the supermodel and using sex to sell his products.

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