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The Influence of Advertisement and Propaganda in Modern Society

$107 Limited inc GST / $96
The Influence of Advertisement and Propaganda in Modern Society

<p>Advertising has evolved into a vastly complex form of communication, with thousands of different ways to get a message to the public and influence the way people view reality. The course explores

...

Advertising has evolved into a vastly complex form of communication, with thousands of different ways to get a message to the public and influence the way people view reality. The course explores the ways ideas can be transmitted into society, the use of advertisement and propaganda techniques in modern media, and discusses various ways of bringing commercial and political agendas into society.


COURSE OUTLINE

  • History of propaganda and commercial advertising. Historical and social causes. Propaganda development. Early propaganda techniques. Perception of propaganda. Development of more sophisticated media and methods of presenting ideas.
  • Persuasive Techniques in Advertising The persuasive strategies used by advertisers: pathos, logos, and ethos.
  • Analysing most common methods of advertising. Glittering Generalities. Name calling. Testimonial. Plain folks. Bandwagon. Testimonial. Card-stacking. Cherry Picking. Facts and Statistics. Unfinished Ads. Endorsements. Complementing the Customers. Surrogate Advertising.
  • Modern advertising media. Ways of online advertising. Broadcast advertising. Cell phone and mobile advertising. New ways of public engagement. Guerrilla advertising.
  • War propaganda. Appeal to Authority. Appeal to Prejudice. Bandwagon. Inevitable victory. Common men. Demonizing the enemy. Join the crowd and other techniques. Examples of war propaganda around the world. War posters and leaflets.
  • Political propaganda. Anti-capitalist and Nazi propaganda. Strategic patterns to indoctrinate target groups. Propagandistic messages. Logical fallacies.
  • History of caricature and caricature and political satire. Ways and methods of presentation of political satire in modern media.
  • Political and social technologies. The Window of Discourse. Expanding the domain of accessibility of ideas. Influencing acceptability of new ideas in public: from unthinkable to policy. Gene Sharp. Modern political influencing worldwide.


PLANNED LEARNING OUTCOMES
By the end of this course, students should be able to:

  1. Understand the historical causes and the ways propaganda and advertisement developed.
  2. Describe the media and types of propaganda used internationally in modern world.
  3. Identify the techniques used in advertising and the ways it works.
  4. Discuss propaganda methods and its' influence on the public.
  5. Identify political and social technologies used to introduce ideas into society.