Thanks for adding:

Proceed to Checkout

Continue browsing

X

Google Marketing

$150 Limited GST free
Google Marketing

<p>Google page one is essential for any business today. You don’t get to page one by accident. This course will cover knowledge and skills to promote your website, using Google Adwords, Google SEO,

...

Google page one is essential for any business today. You don’t get to page one by accident. This course will cover knowledge and skills to promote your website, using Google Adwords, Google SEO, Google MyBusiness and Google Plus. You will learn exactly how to get your website to page one in the most cost effective way and you will learn the real reason most websites do not make it to the first page of Google.


LEARNING PATHWAY
Face to face instruction, case studies and real life examples, one-to-one instruction and problem solving to ensure all of your questions are answered.


PLANNED LEARNING OUTCOMES
By the end of this course, students will be able to:

  1. Google advertising Campaign setup and management.
  2. How to optimise and create great ads that get results.
  3. How to target your ads to the right customers.
  4. Google advertising bidding process.
  5. How to access free support from Google.
  6. How to calculate your advertising campaign ROI.
  7. How to get a free Google MyBusiness account.
  8. How to manage your Google MyBusiness account.
  9. How to get a free Google Plus account.
  10. How to manage your Google Plus account.
  11. Understand the importance of Google Reviews.
  12. How to increase and manage positive Google Reviews.
  13. Define SEO (search engine optimisation).
  14. How do search engine work and rank pages.
  15. How to improve the ranking of web pages
  16. Identify the elements of search engine marketing plan.
  17. Research keywords to identify highly relevant keywords and create your list.
  18. Create Web pages designed to be easily crawled and optimally indexed.
  19. On-page SEO tactics.
  20. Off-page SEO tactics.
  21. Writing optimised content to get your pages indexed and ranked highly.
  22. Attract inbound links (back-links) from other websites.
  23. Avoid black hat SEO Tactics which may result in websites being banned.
  24. Avoid the common problems that negatively affect web page ranking.