Develop a Marketing Plan

$70 Limited inc GST
Develop a Marketing Plan

This course is all about being able to facilitate all aspects of teamwork within the organisation.<br/><p><br/>This course is broken up into three (3) sections. They are:</p><ol><li>Devise Marketing

Self paced
Approximately 60 hours
180 maximum days to complete
2018-08-18 2018-08-18
Venue TBA
This course is all about being able to facilitate all aspects of teamwork within the organisation.

This course is broken up into three (3) sections. They are:

  1. Devise Marketing Strategies
  2. Plan Marketing Tactics
  3. Prepare and Present a Marketing Plan

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.

Devise Marketing Strategies

  • Evaluate marketing options that address organisational objectives, and evaluate their risks and returns in the selection process
  • Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
  • Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
  • Develop feasible marketing strategies and communicate reasons that justifies their selection
  • Ensure strategies align with organisation’s strategic direction
  • Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review of organisational performance against marketing objectives
  • Assessment - ‘True’ or ‘False’ Quiz.

Plan Marketing Tactics

  • Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
  • Identify coordination and monitoring mechanisms for scheduled activities
  • Ensure tactics are achievable within organisation’s projected capabilities and budget
  • Ensure tactics meet legal and ethical requirements
  • Ensure tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted if necessary
  • Assessment - ‘True’ or ‘False’ Quiz.

Prepare and Present a Marketing Plan

  • Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
  • Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
  • Present marketing plan for approval in the required format and timeframe
  • Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe
  • Assessment - ‘True’ or ‘False’ Quiz.


  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.


  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.