Develop Organisational Marketing Objectives

$70 Limited inc GST
Develop Organisational Marketing Objectives

This course is all about being able to conduct a strategic analysis to develop organisational marketing strategies.<br/><p><br/>This course is broken up into four (4) sections. They are:</p><ol><li>

Self paced
Approximately 60 hours
180 maximum days to complete
2018-07-22 2018-07-22
Venue TBA
This course is all about being able to conduct a strategic analysis to develop organisational marketing strategies.

This course is broken up into four (4) sections. They are:

  1. Identify Strategic Direction
  2. Review Marketing Performance
  3. Scope Marketing Opportunities
  4. Formulate Marketing Objectives

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.

Identify Strategic Direction

  • Confirm organisational’s mission, vision, purpose, and values from current organisational materials or from owners, directors, or senior management
  • Analyse strategic organisational documents to identify organisational directions and targets
  • Complete a situational analysis that identifies factors impacting on the direction and performance of the business
  • Identify legal and ethical requirements for the organisation
  • Document and confirm the strategic direction of the organisation with owners, directors, or senior management, and identify its impact on marketing activities
  • Assessment - ‘True’ or ‘False’ Quiz.

Review Marketing Performance

  • Evaluate the effectiveness of previous marketing and positioning strategies to identify lesson learned
  • Analyse current key products or services and major markets for strengths, weaknesses, opportunities, and threats
  • Evaluate previous marketing opportunities captured by the organisation, and examine and document their profitability
  • Evaluate marketing performance against previous objectives, targets to identify critical success factors, and aread for improvement
  • Assessment - ‘True’ or ‘False’ Quiz.

Scope Marketing Opportunities

  • Identify and analyse marketing opportunities in terms of their viability and likely contribution to the business
  • Use an assessment of external factors, costs, benefits, risks, and opportunities to determine the scope of each marketing opportunity
  • Analyse opportunities in terms of their likely fit with organisational goals and capabilities
  • Evaluate each opportunity to determine its likely impact on current business and customer base
  • Assessment - ‘True’ or ‘False’ Quiz.

Formulate Marketing Objectives

  • Develop objectives in consultation with key internal stakeholders that are attainable and measurable, and that identify the nature and extent of what is to be achieved
  • Ensure objectives are consistent with the forecast needs of the business and the market
  • Ensure objectives are compatible with the organisation’s projected capabilities, resources, and financial position
  • Ensure objectives are compatible with the organisational’s direction and purpose, and meet legal and ethical requirements
  • Formulate long term strategic objectives and related key performance indicators by product or service, market segment, and overall
  • Develop a risk management strategy to identify risks and manage contingencies, and to ensure that marketing objectives are met in accordance with overall organisational requirements
  • Document marketing objectives
  • Assessment - ‘True’ or ‘False’ Quiz.


  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.


  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.