Manage International Marketing Programs

$70 Limited inc GST
Manage International Marketing Programs

This course is all about being able to formulate, assess, strategically manage, evaluate, and improve international marketing programs.<br/><p><br/>This course is broken up into five (5) sections.

Self paced
Approximately 60 hours
180 maximum days to complete
2018-08-18 2018-08-18
Venue TBA
This course is all about being able to formulate, assess, strategically manage, evaluate, and improve international marketing programs.

This course is broken up into five (5) sections. They are:

  1. Formulate International Marketing Objectives
  2. Determine International Marketing Approach
  3. Determine Operational Structures
  4. Manage International Marketing Performance
  5. Evaluate and Improve International Marketing Performance

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.

Formulate International Marketing Objectives

  • Select viable international marketing opportunities and develop objectives that are consistent with the organisation’s capabilities and resources
  • Identify measurable international marketing objectives that are consistent with the organisation’s strategic direction, and identify the nature and extent of what is to be achieved in the international market
  • Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall
  • Develop a risk management strategy to manage contingencies and ensure marketing objectives are met in accordance with overall organisational requirements
  • Assessment - ‘True’ or ‘False’ Quiz.

Determine International Marketing Approach

  • Research international marekting opportunities and determine global or customise approcahes for promotion of products or services
  • Evaluate options for choice of marketing approaches
  • Select a marketing approach that meets marketing objectives, international market conditions and consumer preferences
  • Assessment - ‘True’ or ‘False’ Quiz.

Determine Operational Structures

  • Evaluate business culture and consumer preferences, and identify compatible market structures
  • Identify options for operational marketing structure and rank them in terms of their strengths and weaknesses in servicing international markets
  • Choose an operational structure that bests fits the international market and product or service
  • Assessment - ‘True’ or ‘False’ Quiz.

Manage International Marketing Performance

  • Communicate international marketing objectives across the organisation in ways suited to culture, customs, levels of knowledge, experience and needs of personnel
  • Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • Develop a communication strtegy to ensure that personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives
  • Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  • Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives
  • Assessment - ‘True’ or ‘False’ Quiz.

Evaluate and Improve International Marketing Performance

  • Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements
  • Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met
  • Analyse, review and revise marketing outcomes and objectives
  • Analyse successes and performance gaps as to cause and effect, and use them to improve international marketing performance
  • Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives
  • Document the review of marketing performance against key performance indicators in accordance with organisational requirements
  • Assessment - ‘True’ or ‘False’ Quiz.


  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.


  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.