Manage the Marketing Process

$70 Limited inc GST
Manage the Marketing Process

This course is all about being able to manage the marketing process, including planning, personnel and performance.<br/><p><br/>This course is broken up into three (3) sections. They are:</p><ol><li>

Self paced
Approximately 60 hours
180 maximum days to complete
2018-07-22 2018-07-22
Venue TBA
This course is all about being able to manage the marketing process, including planning, personnel and performance.

This course is broken up into three (3) sections. They are:

  1. Manage Marketing Performance
  2. Manage Marketing Personnel
  3. Evaluate and Improve Strategic Marketing Performance

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.

Manage Marketing Performance

  • Manage marekting effort to ensure it is directed towards areas of greatest potential for the organisation
  • Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives
  • Monitor product, distribution, pricing and marketing communciation policies in relation to market changes, marketing plan objectives and organisational requirements
  • Use marketing metrics and monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met
  • Assessment - ‘True’ or ‘False’ Quiz.

Manage Marketing Personnel

  • Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel
  • Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • Develop communication strategy to ensure that personnel responsible for each element of the marketing mix work together to meet organisation’s marketing objectives
  • Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and to use resources to the required standard
  • Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes
  • Assessment - ‘True’ or ‘False’ Quiz.

Evaluate and Improve Strategic Marketing Performance

  • Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required
  • Analyse successes and performance gaps in relation to cause and effect, and use this information to improve strategic performance
  • Analyse over-performance against targets for trends and set new targets
  • Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives
  • Document review of marketing performance against key performance indicators in accordance with organisational requirements
  • Assessment - ‘True’ or ‘False’ Quiz.


  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.


  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.