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Evaluate Campaign Effectiveness

$70 Limited inc GST
Evaluate Campaign Effectiveness

This course is all about being able to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been attained.<br/><p><br/>This course is broken up into

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Self paced
Approximately 60 hours
180 maximum days to complete
2017-12-11 2017-12-11
Venue TBA
$70 Limited inc GST
This course is all about being able to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been attained.


This course is broken up into three (3) sections. They are:

  1. Develop a Campaign Evaluation Strategy
  2. Implement a Campaign Evaluation Strategy
  3. Utilise Advertising Effectiveness Data

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.


COURSE CONTENT
Develop a Campaign Evaluation Strategy

  • Ensure the evaluation strategy defines standards and measurements by which the effectiveness of the advertising can be measured and improvements identified
  • Establish a strategy which contains specific performance standards for each element of the advertising campaign as well as the overall outcome
  • Ensure the strategy includes the evaluation of the legal and ethical standards acceptable for the advertisement/s
  • Include processes in the strategy for correcting advertisement/s that do not meet legal and ethical standards
  • Assessment - ‘True’ or ‘False’ Quiz.

Implement Campaign Evaluation Strategy

  • Evaluate expenditure data to determine effectiveness of the campaign in relation to the budget
  • Evaluate the media program to determine performance against the media plan objectives
  • Evaluate the creative strategy in terms of copy content, creative execution and effectiveness of the finished advertisement
  • Evaluate the interactive effect of all the elements in the advertising campaign to determine the overall effectiveness of the advertising campaign
  • Assessment - ‘True’ or ‘False’ Quiz.

Utilise Advertising Effectiveness Data

  • Use the results of evaluations of advertising effectiveness in the analysis and planning pahse for subsequent advertising
  • Use expenditure information to improve the budget planning process
  • Use feedback on the advertisement itself to provide ideas for future advertisements and to improve advertising copy
  • Use media performance information to determine whether alternative media approaches would yield bettrer results
  • Use differences between planned and actual accomplishments to define problems to be addressed in the next planning phase
  • Assessment - ‘True’ or ‘False’ Quiz.

TERMS AND CONDITIONS

  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.

REFUND POLICY

  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.