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Develop an Advertising Campaign

$70 Limited inc GST
Develop an Advertising Campaign

This course is all about being able to determine key objectives and to develop an advertising campaign to optimise product or service market performance in response to an advertising brief.<br/><p><br

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Self paced
Approximately 60 hours
180 maximum days to complete
2017-09-21 2017-09-21
Venue TBA
$70 Limited inc GST
This course is all about being able to determine key objectives and to develop an advertising campaign to optimise product or service market performance in response to an advertising brief.


This course is broken up into three (3) sections. They are:

  1. Define Campaign Objectives
  2. Prepare an Advertising Budget
  3. Develop a Schedule for Proposed Advertising Activities

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.


COURSE CONTENT
Define Campaign Objectives

  • Clarify the advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign
  • State campaign objectives in measurable terms and identify the nature and extent of what advertising is to accomplish
  • Ensure campaign objectives are feasible, given the constraints of time, budget, product and market factors
  • Ensure campaign objectives take into consideration factors which may affect consumer responses
  • Ensure campaign objectives meet legal and ethical requirements
  • Assessment - ‘True’ or ‘False’ Quiz.

Prepare an Advertising Budget

  • Assess and specify research resource requirements for the advertising campaign
  • Assess and specify resource requirements for a range of media options, creative and production services
  • Justify resources allocated to each component of the advertising campaign and ensure they are sufficient, in relative terms, to achieve the campaign objectives
  • Ensure the overall budget meets the requirements of the advertising brief
  • Assessment - ‘True’ or ‘False’ Quiz.

Develop a Schedule for Proposed Advertising Activities

  • Confirm the campaign length and timing from the advertising campaign
  • Identify service providers with the required expertise and negotiate their costs and availability
  • Base the choice of service providers on merit and value for money and ensure the selection meets legal and ethical requirements
  • Ensure the time allowed in the schedule to meet creative, media and production requirements is sufficient to acheive the advertising objectives
  • Include milestones for monitoring progress and expenditure against the budget, and for evaluating campaign effectiveness in the schedule
  • Assessment - ‘True’ or ‘False’ Quiz.

TERMS AND CONDITIONS

  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.

REFUND POLICY

  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.