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Plan E-Marketing Communications

$70 Limited inc GST
Plan E-Marketing Communications

This course describes the performance outcomes, skills, and knowledge required to research, prepare, and evaluate an organisational e-marketing plan that integrates electronic communications and

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Self paced
Approximately 60 hours
180 maximum days to complete
2017-12-15 2017-12-15
Venue TBA
$70 Limited inc GST
This course describes the performance outcomes, skills, and knowledge required to research, prepare, and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives.


This course is broken up into two (2) sections. They are:

  1. Prepare an Electronic Marketing Strategy and Plan
  2. Prepare and Evaluate a Website Marketing Strategy

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.


COURSE CONTENT
Prepare an Electronic Marketing Strategy and Plan

  • In consultation with relevant personnel, determine electronic marketing purpose and objectives that reflect the organisation’s strategy, direction and values
  • Develop an electronic marketing (e-marketing) strategy or plan that addresses the aims and targets or the organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements
  • Develop a value proposition for the e-marketing strategy or plan
  • Identify, cost and detail electronic marketing tools for the organisation and its products and services in the e-marketing strategy or plan
  • Identify and incorporate electronic marketing approaches, tools and strategies to reach target market and achieve objectives
  • Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing electronic marketing strategies
  • Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements
  • Assessment - ‘True’ or ‘False’ Quiz.

Prepare and Evaluate a Website Marketing Strategy

  • Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required
  • Establish strategies for evaluation of the website as a marketing tool
  • Evaluate website design according to overall e-marketing strategy or plan to ensure the design projects required image of the organisation and conveys the features and benefits of products or services, and recommend modifications if required
  • Evaluate website data recording, contacts and feedback mechanisms as part of the website evaluation
  • Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan
  • Integrate website marketing strategy into the overall e-marketing strategy or plan
  • Evaluate effectiveness of website marketing strategy
  • Assessment - ‘True’ or ‘False’ Quiz.

TERMS AND CONDITIONS

  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.

REFUND POLICY

  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.