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Design and Develop an Integrated Marketing Communications Plan

$70 Limited inc GST
Design and Develop an Integrated Marketing Communications Plan

This course describes the performance outcomes, skills, and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing

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Self paced
Approximately 60 hours
180 maximum days to complete
2017-12-18 2017-12-18
Venue TBA
$70 Limited inc GST
This course describes the performance outcomes, skills, and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief that reflect client needs and preferences.


This course is broken up into five (5) sections. They are:

  1. Determine Marketing Communication Requirements
  2. Develop a Marketing Communication Brief
  3. Design the Integrated Marketing Communication Strategy
  4. Select and Recommend Media for the Marketing Strategy
  5. Develop a Creative Brief

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.


COURSE CONTENT
Determine Marketing Communication Requirements

  • Confirm marketing communication purpose and objectives with the client
  • Obtain comprehensive client and product information
  • Review outcomes of previous marketing communication with the client
  • Confirm budget allocation with the client
  • Assessment - ‘True’ or ‘False’ Quiz.

Develop a Marketing Communication Brief

  • Develop a brief, ensuring it contains a client profile, purpose statement and objectives that reflect client needs
  • State marketing communication objectives in measurable terms and provide specific guidelines on what is to be accomplished by the marketing communication
  • Define key characteristics, competitive factors and the market situation facing the product or service
  • Include a summary of information on the target audience, and legal and ethical constraints
  • Assessment - ‘True’ or ‘False’ Quiz.

Design the Integrated Marketing Communication Strategy

  • Select marketing communication options appropriate for the marketing communication brief
  • Critically analyse the advantages and disadvantages of each marketing communications variable and media vehicles for the product or service
  • Determine media characteristics that match the requirements of the brief
  • Analyse media consumption habits for primary and supplementary marketing media among target audiences
  • Evaluate media styles as they relate to brand character of the product or service being marketed
  • Compare the advantages and disadvantages of selecting multiple media in a media plan
  • Develop and apply criteria for selecting multiple media combinations
  • Assessment - ‘True’ or ‘False’ Quiz.

Select and Recommend Media for the Marketing Strategy

  • Select media vehicles that match the requirements of the marketing brief for the product or service
  • Recommend primary and secondary marketing media that meet the target audience preferences
  • Ensure recommended media meet the bried, client’s requirements, and legal and ethical constraints
  • Assessment - ‘True’ or ‘False’ Quiz.

Develop a Creative Brief

  • Identify creative content for the chosen media using consumer language in the brief
  • Identify pitch or appeal for the product or service in the brief that meets client requirements
  • Identify supporting information required for consumer understanding of the product or service in the brief
  • Ensure that budget for creative work, consistent with the overall marketing budget, is contained in the brief
  • Incorporate a deadline for creative work that is consistent with the overall media schedule in the brief
  • Assessment - ‘True’ or ‘False’ Quiz.

TERMS AND CONDITIONS

  • Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.
  • Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.
  • No qualifications or special knowledge of a subject is required unless specified.
  • A certificate is issued automatically once the course test is completed with a 90% success rate.

REFUND POLICY

  • Once you log into the course, no refunds will be issued.
  • Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.